Offshoring = Reduced Costs, Higher Quality, and Accelerated Revenue Growth – You Can Achieve It All!

Setting up a new retail business comes with a variety of challenges, and reducing costs while maintaining high-quality service is a top priority. One key area often overlooked? The adtech tools and resources required to manage them effectively. Retail media, in particular, has become one of the most labor-intensive forms of digital media, requiring significant time and resources to optimize and manage. The amount of support needed to fully leverage these tools, especially when it comes to serving clients efficiently, is often underestimated. As a result, onshore teams spend more time managing these tools than focusing on what matters most — engaging with clients and driving sales.

Offshoring: The Key to Freeing Up Time for Revenue-Driving Activities
A well-executed offshoring program can empower your onshore teams to focus on driving revenue by offloading time-consuming tasks. When set up correctly, offshoring supports efficiency, reduces operational burden, and enables your teams to deliver high-quality service while accelerating growth.

Here is how:

Build Expertise:
Don’t offshore just a specific task—offshore account expertise. Align offshore teams with onshore teams, creating vertical-specific expertise. By understanding client goals and objectives, offshore teams take on more ownership, reducing the operational load on onshore teams.

Consistency is Key:
Standardized processes, templates, and workflows help eliminate waste, reduce confusion, and enhance the quality of output. By setting clear expectations, you streamline service delivery and speed up response times.

Ownership & Trust:
Treat your offshore team members as true partners in your client accounts, not just task executors. Involve them in the details, and they’ll develop a sense of ownership, improve quality, and proactively solve problems. This reduces the burden on your onshore teams and boosts overall performance.

No Tickets Please!
Hiring top-tier offshore talent and treating them like ticket-based task workers can be a huge demotivator. It leads to high turnover, lack of ownership, and operational inefficiencies. Offshore teams excel when they have holistic ownership, not just specific tasks. Empower them to contribute fully to the client experience.

🚀  The Impact...
A successful offshore team empowers your onshore teams to sell more, achieve sales goals, and drive business growth. It’s about building ownership, ensuring trust, and maintaining consistency in every part of the process.

🔑 At Retail Axel, we help retailers with offshore strategies and planning to drive acceleration of their retail media business.

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